Who does not have half a dozen or so company logo magnets stuck to your fridge? They work great as a promotional gift for the delivery food industry. Most people use them, so there they are right on the fridge, so you are usually hungry when you see them. Chances are if you are hungry and have the money your going to call them instead of going to the phone book and looking for some one else. This works for the delivery food industry because it reaches the target market, hungry people about to make or get food. It is also not very expensive with a long-term affect so it is cost effective. This promotional gift does not work for most other industries.
For a lot of retail places coupons can be seen as promotional gifts. They work to get people in, it can be seen as getting some thing for nothing, in this case money off or 2 for one. But people don’t associate coupons as a gift, and they only have a very short term affect. This also goes for food samples given in stores. You want some thing that is seen as a gift, and will have a long term affect so it is cost effective. Promotional gifts do not work if they are short term, consumable, expensive, not easily associated with your company, or not seen because it is not used, packed up or tossed.
There is a lot to think about when looking at promotional gifts for your company. One thing you have to remember is that it is part of branding your company. It needs to fit in with how you want to be seen. A cheep promotional gift is not going to work if you are going for a high-end image and an expensive one may not be cost affective. A nice quality key chain works for high-end car sales. People will use it, it reinforces positive feelings toward the dealer, this leads to positive word of mouth and repeat sales as well as having the customer using the dealership to service the car. As you already made the sale it is a cost affective promotional gift that ensures your company is remembered.
Gift certificates work in some retail situations. If you have a monthly contest then people come in to enter, so you get increased traffic. Increased traffic usually results in sales both in walk in retailers or on line ones. People will also check to see if they won or some one they know did, more traffic. The person who does win will use the gift certificate to buy some thing that will give them a positive association with your company. This also helps with word of mouth marketing. Every one loves to talk about winning, or getting some thing for free. This is a good way to get positive company branding.
However, you want some thing that any one seeing it thinks of your company. How do you find the right thing to use as a promotional gift? You need to take time, put the work into research and design. It is better to not give a promotional gift then spending money and time on one that does not work. Especially when putting a little bit of time and effort can give you one that does. You need to know whom your giving the promotional gift to, how they are going to use it or see it, and will it stand out from all the other promotional tools other companies use. Take a look at what other companies are successfully using, why it works for them, and what will give you the same results.