Your trade show booth is as important if not more so then your product

If you are a whole seller you already understand how important your trade show displays are. They are what sell your company to the buyers. Having an excellent presentation of your product increase orders, just the same way as having a good commercial will sell a product. Your booth is your ad or commercial and you must use it to sell your product. Retailers are looking for something that will sell in their stores, but you have to get them into your booth before they will buy.

Wholesale and trade shows are nothing but extreme competition these days. It truly is a world market now. At some of the larger shows you can have companies from all over the world all with Trade Show Display Booths designed to capture buyers attention. It is no longer enough that you have great product, prices and reputation you need to have a Trade Show Display Booth that will bring in new customers as well as old customers. Your booth has to sell not only your product line but must also brand your company image.

A booth is no longer a table and walls with product and info packs and cardboard displays, now they are mini stores and show rooms. They have to be very professional looking and give a company image that buyers will be using to judge your company even before they look at your product. It can be more important to invest into your booth then invest in any other type of marketing as this is going to be what the people who buy will see when they are looking to buy. It will have more impact at the time then a flyer or catalogue later on. It is as simple as this, you are not going to make sales to the end customer and create a demand for your product if you cannot get your product into stores and your not going to make the sales to the retailers if you don’t have the right display booth.

Translation services are still needed in this day and age

Over the years how people do business in the world has changed. We now can deal with anyone any place in the world. Some times people forget that English is not the only language people do business in. When you deal with people all over the world eventually you are going to need the services of a translator no matter what language you use. It used to be that you had to have someone on staff to do the translations for you or you had to send your documents to someone and wait for them to translate them and then send them back to you. Often if you had more then one language to be translated you would have to deal with different translators. So if you needed an Arabic translation, a Farsi translation (Persian) and a Hindi translation they would all have to go to different people. This was very time consuming. If someone is waiting for an order, confirmation or wants to do business with us we don’t want to be waiting a long time to get back to them. It is important to respond as soon as possible.

At one point we were looking at importing some handcrafted belly dance belts as well as some of the costumes from a company in India to sell at festivals. The costs were quite reasonable and the company we were looking at had an English website. It was still kind of daunting for us to think about importing. When you are dealing with another country and a different language you want to make sure that there is no confusions about anything. As we live in Canada we have experience with language issues and confusion just by going to a different province. When you deal internationally you never know whom you will end up dealing with and what their written language is. It is always best to be prepared. These days you can find companies that will translate multiple languages for you, and even better you can send your items by email, fax or as a computer file. This saves a lot of time. The sooner you can get a translation, the sooner you can make a decision, fill an order, make a sale, or fix a problem. As everyone knows, time is money, even when dealing with people across the world. Business is business no matter what language it is done in.