Strategy for marketing companies to manipulate social bookmarking sites like Digg

It is a simple concept actually. Company “A” knows that there is a positive online newspaper article about them and they have also paid several blogers to write positive reviews about them or their product. Now they want people to actually see the articles. They pay a marketing company to get exposure.

The marketing company hires people to submit and vote for their client’s stories on social bookmarking sites, like Digg. People are willing to surf the net for pennies a site, there are people who will submit and vote for articles and blogs for money. It only takes 50 or so votes to make an article popular on Digg, so it is quite possible to manipulate the system to get articles popular. If you have a 100 people not connected in anyway submitting and voting on articles that they don’t have any connection to (i.e. don’t work for the company) then it would be hard to catch the manipulation.

The way it would work is that the marketing company would bulk email a list of clients stories URL’s a couple of times during the day. Each time an “employee” gets a list they start submitting the articles to Digg. If it has already been submitted they Digg it and move on to the next URL. Once a person has Dugg the list they email the marketing company that it has been completed. All the marketing company has to do is look at the persons recent Digg activity and they have proof the person did so. The “employee” could be paid 5 cents per Digg or Vote, 10 cents per story they submit and a $5.00 bonus for every article they submitted that goes popular.

It may not seem to be a lot, but if a person submits and votes for 50 stories in one day they would make at lest $2.50 for just voting. If they submitted 10 of the stores they would make at lest $3.00. Not much but if the 10 stories all became popular they would have made $53.00 just for a little bit of work. There are people who have the time and could use the money, even $2.50 with the possibility of $250.00 if they submitted all 50 stories and they became popular.

As people would be trying to be the first one to submit the story the order of submission and voting should be random again making it harder to catch. Also it you had a 1000 people willing to vote for money and you only gave each list to a 100 of them it would again make it harder to track or catch. This system would also motivate people to make stories popular, as they get a bonus out of it. This would be very cheep marketing. The cost to have a 100 people vote and make popular would be $10.05. So lets say the marketing company charges $25.00 per article, that would still be very cheep marketing for almost any company considering that when a story becomes popular on Digg it can receive 1000’s if not in the 10,000’s or more hits. This would be a winning situation for both company “A”, the marketing company and the people being paid to vote. Not so fare to anyone else though.

Please note that this is just a theory. I do not know of any one doing this, I just think that it is possible and would make people money. I used Digg as an example because it is one of the largest ones out there, but it could be done on any social bookmarking site. Would it be right, no but I think it would be an inexpensive marketing strategy that would appeal to many.

Running an online retail store is harder then it looks

At first when you look at it it seems easy enough. But when you get right down to it there is a lot of work involved. When you get started you have to decide between building a site, renting a site or shopping cart by the month. Both require some time and work to find out what is best for you in the short term and long term. Once you have you decided and things are set up the real work starts.

Unless you have a limited product line there is going to be a lot of work put into getting product into your shopping cart. It is not just a matter of slapping a picture on and the products name and price. No each product is really a mini add and should be treated as such. What information you have in the description and title are what is going to be used by search engines to find your product. Then the description that shows up under your link is what people are going to use to decide to look at your product. The competition starts way before people see your product. You are competing with millions for each view. Please note that was view not buy. Just because you get someone to view your product does not mean they are going to buy from you.

The idea is to market your product online with a description and key words that will attract the people interested in your product. There is no point in using key words or descriptions that will bring lots of people to your site, but only a few of them are people interested in your product. You want to focus on your target market and attract them to your website or online store hoping that once they are there they will buy something. These means you have to think about what you put into the description and title of your products. What key words will your target market be using to find the product? Are they in your description or title? Once it come up in a search will your description stand out from all the others? Will it attract your target market to your site?

So now you put some time into reaching your target market and they click onto your product, what will get them to buy? There are a million and one other web site’s selling the same or similar items, why should they buy from you? What are they going to see first your product or home page? If they are searching for a product your link should open to the product. So how you have your shopping cart set up is going to give people their first impression of your company. How it looks is going to influence people to buy or not buy. Other things that will influence people to buy or not buy are your prices for the product, product image or picture, shipping costs, shipping options, return policies, where you are located, overall appearance of site; feed back from other customers, your home page, about us page and any other information you provide. How much information you provide or don’t provide will help people decide if they want to do business with you and not the other million sites.

At all points of contact with potential customers you need to be marketing your company, store and product. This is from the fist search people use to find you, to how easy it is to use the check out to buy and pay for your product and how the product was shipped. Even how the product was packaged can influence a repeat buy or not. Once you have a customer you need to do everything you can to keep them. Word of mouth is still the best marketing tool out there. Once you have a customer keep them happy and hope they tell everyone about you. But first you have to get that customer, and that is not always easy to do no matter how great your product, prices and company are. It is not just a matter of putting your product out and having it available to buy. You have to put a lot of time and some times money into marketing your product, store and company even after you start making sales. The marketing never ends because there are new online stores showing up and you have to compete with them and any local stores that can and will sell to your customers. In other words the work never ends if you want to keep brining in customers and making sales.

So if you are thinking about opening up an online store because it is easy money, think again. You only get out of it what you put into it. If you plan to put product out and sit back and wait for the sales to come in, save your money and find something else to do. There is no easy money to be found on the Internet anymore, it is a highly competitive market that is becoming more competitive everyday.

Your trade show booth is as important if not more so then your product

If you are a whole seller you already understand how important your trade show displays are. They are what sell your company to the buyers. Having an excellent presentation of your product increase orders, just the same way as having a good commercial will sell a product. Your booth is your ad or commercial and you must use it to sell your product. Retailers are looking for something that will sell in their stores, but you have to get them into your booth before they will buy.

Wholesale and trade shows are nothing but extreme competition these days. It truly is a world market now. At some of the larger shows you can have companies from all over the world all with Trade Show Display Booths designed to capture buyers attention. It is no longer enough that you have great product, prices and reputation you need to have a Trade Show Display Booth that will bring in new customers as well as old customers. Your booth has to sell not only your product line but must also brand your company image.

A booth is no longer a table and walls with product and info packs and cardboard displays, now they are mini stores and show rooms. They have to be very professional looking and give a company image that buyers will be using to judge your company even before they look at your product. It can be more important to invest into your booth then invest in any other type of marketing as this is going to be what the people who buy will see when they are looking to buy. It will have more impact at the time then a flyer or catalogue later on. It is as simple as this, you are not going to make sales to the end customer and create a demand for your product if you cannot get your product into stores and your not going to make the sales to the retailers if you don’t have the right display booth.

You always need updated anti-virus programs on your computer.

These days you cannot have a computer online and not have some type of anti-virus program. If you don’t have a firewall and a million and one safety features your system is going to get hit with something nasty. Even with a top of the line security system your computer can still be hit by something designed specifically to get past the anti-virus program. That is why the best ones update all time.

We got hit with one that was designed to get past Norton, it turns out we were the first to notice. We contacted Norton and they spent 4 hours on our computer, found and copied the virus and then used what they had to send out an update to block it and prevent others from getting hit. Then they told us it was going to take months of work to analyze the coding so they could come up with a way to destroy it. We were very lucky that we have our anti-virus program set up to automaticly run a diagnostic everyday at the same time. We got hit a few minutes before Norton ran its diagnostics. With in those few minutes it hit and damaged a lot of our core data. I am so glad we back up everything. It is scary how much time people put in to nasty programs designed to damage or destroy your data or even computer hard drive, or to steal your information so that they can drain your bank account and wreck havoc in other areas of your life.

Not every one understands that you have to upgrade your security every year and that you need have whatever system you are using to update as often as possible. I know people who thought that they only had to buy the program once and never update it. Yes they lost their computer and had no idea why. Also don’t go with a system just because it is what you know. Computer technology changes fast and what is available to protect your computer has changed as well. Take the time to check out the top 10 anti-virus programs before you buy any anti-virus program.

We just made a change to Bitdefender from Norton and are very happy. However both of these can be found as #1 on any number of top ten anti-virus lists. You need to take the time to figure out what anti-virus program will be best for your budget.

How to get fired or promoted

Depending on whom you work for this will either get you fired or promoted:

1) Tell offensive jokes that target every race, religion, age, sex and more. Then get deeply offended when someone else tells one.

2) Take a two-hour lunch everyday. If possible eat at your desk playing video games, listening to loud music (Christmas carols if you have them), and talk on the speaker phone with a very personal call.

3) Show up late, have your two-hour lunch, go home.

4) Show up in anything but what the dress code is. Shorts and a tee shirt or club wear goes nice. If you do wear something that is in the dress code make sure it is all mismatched, rumpled and only half done up or on. Cross dressing will probably get you promoted before being fired because companies don’t want the legal headache of a possible discrimination lawsuit.

5) Spend your day talking on the phone with your friends, family and significant other. Use the speakerphone when ever possible. Have at least one very private personal conversation a day. Glair at everyone who looks like they are listening and say things like “What is your problem, don’t you have your own life you have to listen in on mine.” Then talk even louder.

6) Pass your work onto the next person only half done, put notes on it about how you would like it done. If they pass it back to you criticize them for the terrible job they did on it as loudly as you can.

7) Repeatedly go back to your boss asking, “so how do I do this again?” Each time you go into his or her office talk louder, look more confused, hold your paper work upside down or bring in the wrong paper work.

8) Ask the boss or the boss’s significant other, or children out for a date.

9) Spend your day making paper airplanes and seeing who’s cubical they will land in.

10) Randomly hold soapbox derby’s using office chairs. Try to get others involved. If no one will, have a race around the office to try and beat your last score. Make sure you do the celebratory lap throwing water on everyone and screaming I won at the top of your lungs.

11) Complain about everyone, and everything they are doing and then do what you just complained about.

12) Show up everyday in some outrageous costume and then refuse to dress up for Halloween.

13) Call in sick every Friday, and then hung over Monday.

14) Call in once a week with a sick kid, this works best if you don’t have kids.

15) Bring your kids to work and then try and get everyone else to watch him or her so you can do your work. If someone does watch them don’t do any work.

16) Bring your pet in. Set it up in someone else’s cubical. Place the litter box (if there is one) outside your supervisor’s office door. Spend your day talking to your pet and taking it for walks. This works great with real pets but to take it to the next level bring in a pet rock, talk to it and take it for walks, dress it up in different outfits and ask people for their opinion on each one.

17) Make your cubical a home away from home. Bring in a bar fridge, hot plate, microwave, couch or bunk bed, clothing rack, TV and a stereo. Start inviting people over, spend the night, and have a party.

18) Fill your garbage can and recycle box with empty alcohol bottles. See if you can balance empty beer cans around the top of your cubical, then build a wall to make an office. If this does not work, bring in a water gun or elastic shooter and tell everyone you are doing target practice for when you bring in your BB gun. Start shooting at the beer cans with the water gun or elastic shooter yelling "Incoming".

19) Start running a book making business from your cubical (taking money bets), run an online betting site on your work computer, have poker games in the lunch room all day. Invite VIP’s to play at them.

20) Paint your cubical. This works great if you use different colors for the outside and inside. Offer to paint everyone’s cubicles.

21) If all else fails throw all your paper work in the air screaming “I can’t take this anymore, you are all to normal!” and start taking off your clothing as you run around in a big circle crying. (When in doubt flip out)

Gas prices are changing how we do business

The price of gas is changing how people buy. The higher the price of gas, the more expensive everything else is. This is reducing people’s disposable income dramatically. People are less likely to give into impulse buys; they want to feel they are getting great value for their money. They are less likely to buy something just because it is there and it catches their attention.

People are buying less luxury items, such as jewelry and purchasing necessities instead. Buying over the Internet is also down as the cost of shipping is up. Why buy something that has to be shipped when you can find a similar product at a local shopping mall and don’t have to pay for shipping. Just because an item seems to be a deal online does not mean it is once you include shipping and handling charges.

So how we market product has to change. You have to concentrate on the perceived value of the item, or that it is cheaper to buy from you then the local store even with shipping charges. Some places are even covering the cost of shipping. With fewer dollars available the competition for those dollars is becoming even more intense. I am quite sure that some small businesses and some big ones are not going to be able to survive for very long unless things change.

So the real question is how do we stay in business with a reduction in sales? For us it will be by cutting costs wherever we can. We are offering several different shipping options so people can get the one that fits their budget. We are reducing the amount of packaging that goes with products to reduce shipping cost. We are not purchasing any manufactured products for our inventory. Other then what we already had to put onto the website we are only adding our own handcrafted pieces to the website inventory. That is about all we can do. We don’t have staff to let go, other then ourselves. But until we make more sales we are not paying ourselves. It is going to be hard and our ability to stay in business will depend on how long this goes on for. We will be fine for at least a year. Hopefully things will be better by then.

I would like to win big at poker or the lottery someday

Every time I buy a lottery ticket, play a game of Bingo or Poker I like to think I can win big. So far that has not happened. I still like the occasional game of chance though. It is the idea that maybe this time I will win.

For me the lottery ticket is that you cannot win if you don’t have a ticket, and it only takes one. That does not mean I buy a ticket for every draw, but I usually buy a couple a month on the off chance I might get the big one.

Bingo was always a social outing. Yes I have won the big one a few times over the years, but that was many years ago. To be honest it was more that it was a night out with my friends with the chance of winning something. I have played some online bingo and it is fun and I can chat without leaving my home.

Poker I like to think of as a game of skill and chance. I love playing it at online casinos, and yes the 10-cent game is more thrilling then a free roll any day. The money does makes a difference, even just a dime, but I like to see how far I can get and if I can place. I keep to the 10-cent tournaments because I know I could spend a lot if I did anything else. I only gamble what I am willing to loose, which is about 10 cents. One day I hope to play a game face to face, not just online.

I do admit that I actually like watching poker on T.V. and like to read up on the game. Poker just never seemed like something that would make a great spectator sport, or that people would want to read about it. Seems it is, On Line Casinos has a community area for individuals blogs about gambling, forum discussions and more. I actually enjoy the thrill of a good game even when I am not playing it. Today gambling is news on some sites like On line casino reports. They have interviews with the big players, event coverage and even tips on how to play better. I guess money is not just made at the table anymore, big winners are celebrities now and are being treated as such.

Here is one of the stories found on “On line casino reports”. They actually do relevant and interesting news reports on gambling. Who knew it could be news?



I have found that I am not into sports betting, I guess you have to be big into sports to get into it. Though that is not actually the case because I have met a few people who will bet on anything and everything.

I am more interested in a game of skill like poker or backgammon, though I have never bet on backgammon. I guess I am not much of a risk taker or gambler when it comes to real money. I still like to play though. I did spend sometime looking around at different casinos to find ones that had free games so I could learn and improve my game. Then I ended up playing free rolls, won some money and started playing for money. Now all I have to do is go to an online casino guild to find what promotions are on, what the payouts are and more. It makes it easer to find a game I can afford to play in at a time I can play.

I have to admit that I have a long way to go before I could ever try to make a living from playing poker. For me it is just a fun game with as little or as lot of risk as I want to take. I don’t like to take a big risk, so I guess it will always be the penny tables and 10-cent tournaments for me. Unless I win the lottery, that is.