These days what you name your business is just as important as what your product is, be it a service or something more tangible. The name is how people know what you sell. You don’t want a name that you need to educate people about before they know what you are all about. Don’t waste the marketing money and time trying to sell the name when you can make the name sell you.
People are not interested in cool exotic names or unusual named companies; they want simple names that quickly identify what that company can do for them or sell to them. Does the name tell people what you do or sell? If not what is the point of the name? Are you going to have to spend fortune marketing or branding your name so people know what your company is about? Why put the effort into selling your company name when you could be spending your time marketing your product with the name. What is more important having an unusual name or one that tells people what your company is about?
How well do you know your product and your target market? You need a name that is connected to your product and appeals to your target market. You want to keep it simple and straight forward, easy to understand, say and remember. What good is a name that is hard to remember or say? You want to have people think of your company when they are looking for your services or product. If they don’t remember the name clearly they will move onto one that they do.
Put some real though and time into picking the name for your business or company. The easier it is to market the better.